Fact in terms of speed.
The researches show that a number of hits increases with the speed of web pages‘ loading. What is important – we do not speak only of a few percentage points. Shortening of a page’s loading time to one second may increase the value of hitting the page even by 100%!
Web page’s speed is one of the main ranking factors by Google – which has been many times said by Google itself. Numerous independent analyses in this matter are consistent – the web page’s speed is one of the most important areas of SEO optimization.
People more and more often leave a web site if its loading takes too much time. This action is a negative signal for Google (as it indicates low involvement of clients), but above all, it affects directly the conversion ratio.
If your clients lose patience before the web page is loaded, they will not have any opportunity of seeing even the best designed, optimized website and its excellent products.
Slowly loading web pages cause clients’ frustration and also indicate the lack of professionalism of all company.
When a web page is loading too long, people start to feel authentic stress. And when a potential client associates your brand with negative experience, most probably its perception will not be well shaped in the future.
The same mechanism operates the other way round: fast loading web site provides the clients with positive experiences, communicating professionalism of your online store and high quality of products.